CURRENT RESEARCH DIRECTIONS OF THE PROBLEMS OF DEVELOPING THE ENTREPRENEURIAL COMPETENCE OF FUTURE GRAPHIC DESIGNERS

Abstract

The article is devoted to the problem of developing the entrepreneurial competence of future specialists in graphic design, as well as the analysis of the current state of professional training in higher education institutions. The author draws attention to insufficient motivation of students for professional and entrepreneurial training. A significant part of future designers are not sufficiently aware that the development of entrepreneurial competence is a path to self-affirmation, self-employment, and a successful career in professional activity. The researcher explains this phenomenon by the contradiction between the current system of training a future graphic designer, which is not sufficiently focused on the development of the future professionals' need for continuous professional development, and the specificity of the artistic profession, in the essence of which is the need to "create" oneself and "predict" one's own professional activity, constant creative self-development Offers special attention to the creation of pedagogical conditions that enable the growth of the level of development of entrepreneurial competence of graphic designers.